I loved this article in The Guardian about Gordon Brown’s team appointing West Wing Writers to tart up his speeches and make him appear more charismatic to US audiences (now there was a challenge…).
http://www.guardian.co.uk/politics/2009/nov/04/gordon-brown-speeches-west-wing-writers
You’d think from The Guardian headline - “How Gordon Brown paid West Wing Writers $40,000 for ‘tailoring’ speech”- that the British PM [...]

While waiting for a meeting to begin I was flipping through this week’s The Edge and skimmed through a brilliant article by Oon Yeoh about Prime Minister, Najib Tun Razak’s recent efforts on Twitter.
 
The PM’s tweets were banal in the extreme, and Oon guessed that this was all down to the efforts (or lack [...]

 
Ta-daa!
Here’s the first of our big budget ads for your viewing pleasure!
 
 

I get asked (a lot!) what exactly a copywriting agency like Clarity does and why it’s even necessary to engage us in the first place. Most ad and pr agencies or consultancies already have their own in-house writers, so surely there’s no need for Clarity (pun intended). In a sense this is correct, and yet [...]