Ye olde days before ye mac.

• Weak basic writing skills i.e. poor grammar, spelling, sentence construction etc. Without a solid foundation it’s impossible to create focused, effective writing for a client.

• Inability to adapt their writing “style” to clients’ requirements. When you’re dealing with clients from different industries, who are trying to engage consumers/readers from various market segments, adaptation is crucial; otherwise the words are merely POINTLESS RAMBLINGS!

• Mistaking creative writing for effective writing. Creative writing 101 just doesn’t always cut it in the real world where clients have real deadlines and real targets to meet. Effective copywriting always has an end in mind, and isn’t about using the most flowery, most bombastic words.

• Wrongly prioritizing ‘inspiration’ above ‘research’.

    These little “gems” might sound familiar:

“It doesn’t matter if no one understands, as long as it sounds good.”

“Oh, was that section/fact/etc important, I didn’t think so, so I left it out.”

“Facts are boring!”

So, ‘what’s the point of Clarity?’ - it’s very simple, really.

As an agency we’re like the all singing, all dancing

These chips make you fat.

‘INTEL-ligent’ chips tucked inside PCs. As these groovy little chips power your computer, Clarity powers marketing, pr and corporate communications campaigns with clear, effective writing. Because all our writers have extensive writing experience on top of different skill sets and competencies, we are able to deliver targeted copy – our writers include ex-agency copywriters, journalists, a teacher and even an accountant!