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I loved this article in The Guardian about Gordon Brown’s team appointing West Wing Writers to tart up his speeches and make him appear more charismatic to US audiences (now there was a challenge…).
http://www.guardian.co.uk/politics/2009/nov/04/gordon-brown-speeches-west-wing-writers
You’d think from The Guardian headline - “How Gordon Brown paid West Wing Writers $40,000 for ‘tailoring’ speech”- that the British PM [...]